Technical SEO

Every second of delay in your page loading time increases your bounce rate and causes you to lose valuable leads. Improve your website’s performance and attract high-quality leads and targeted traffic with Zenith Digital SEO’s technical search engine optimization services.

Certified

Summary

What is Technical SEO and Why is it Important?

Technical SEO is the process that ensures your website is compatible with search engine guidelines so that it can be crawled and indexed without issues. The main objective of a technical SEO audit is to evaluate the current state of your site and determine aspects to improve in order to provide a smooth online experience.

Over the years, user expectations have changed significantly, and search engines have become more sophisticated. According to Statista, there are currently about 3.5 billion smartphone users in the world. This massive increase in smartphone usage has pushed Google to update its algorithm to place greater importance on site speed and mobile experience in web page rankings.

Today, sites with an inadequate structure, slow loading times, or incorrect redirects risk being penalized by Google. Without adequate intervention, these technical SEO problems can lead to a significant drop in search rankings and a decrease in organic traffic.

Given that the first organic search results capture nearly 35% of clicks, a drop in ranking could be very detrimental for your business.

Technical SEO: Your First Step for a Better Search Experience

At the heart of algorithm changes lies one objective: offering the best possible user experience. To achieve this, you need to understand precisely what technical SEO is, what it involves, and how to use a technical SEO audit to ensure that your site adheres to search engine guidelines and industry standards.

On-page technical SEO includes several elements, such as site speed, Accelerated Mobile Pages (AMP), the robots.txt file, the state of the XML sitemap, and content quality. These factors are essential for your site’s online performance.

According to Google, a 10-second loading time can lead to a 123% increase in the bounce rate. Moreover, a one-second delay in mobile page loading can cause:

  • A 20% drop in the conversion rate.
  • An 11% decrease in pages viewed.
  • A 16% reduction in customer satisfaction.

Don’t let technical SEO problems cause negative consequences for your site. Invest now in technical SEO solutions for eCommerce, WordPress, and other content management systems (CMS) to save time and money.

Schedule a call with our technical SEO consultants to learn more about the impact of technical SEO for WordPress and how it can benefit your business.

Blog Zenith

Technical SEO Services for Local Businesses

In this competitive digital landscape, you need to stay up to date with the latest on-page technical SEO tactics and algorithm updates to improve your website’s profitability. Understanding what technical SEO is and what it involves allows you to structure your web pages for online users and search engine bots.

Technical SEO Includes the Following Processes:

  • Producing a crawl error report
  • Removing duplicate content
  • Auditing the preferred domain
  • Optimizing metadata
  • Checking HTTPS codes
  • Analyzing and fixing broken links
  • Creating an XML sitemap
  • Implementing Secure Sockets Layer (SSL)
  • Increasing site speed
  • Using the robots.txt file
  • Optimizing the site for mobile devices
  • Auditing redirects
  • Performing a site search on Google

We understand that managing the complex requirements and processes of technical SEO while ensuring the core operations of your business can consume a lot of time, money, and resources. That’s why our technical SEO consultants are here to help.

Is your website suffering from on-page technical SEO problems that are holding back your organic performance? Let our technical SEO agency handle everything for you. Entrust your technical SEO audit and optimizations to Zenith Digital SEO and discover your growth potential.

Le SEO et le Contenu

Our Services

Technical SEO Services

Create Actionable SEO Strategies for a Winning Online Campaign

TECHNICAL SEO AUDIT

We conduct a comprehensive technical SEO audit to identify and resolve technical issues on your website. The audit covers essential points such as mobile performance, internal link structure, page speed, XML sitemap, indexing, crawl errors, the robots.txt file, and site architecture. Based on the results, we develop short- and long-term solutions to improve visitor experience and increase your Google rankings.

COMPETITOR ANALYSIS

Get a complete overview of your competitors' optimization tactics and identify your conversion opportunities. Our SEO consultants analyze their keyword performance, rankings, social media presence, as well as their technical and backlink profiles. This information allows us to develop strategies that give you a competitive advantage in your market.

META DATA ANALYSIS

Improve your online visibility and generate more traffic with meta tags that effectively describe your content to visitors and search engines. We analyze and optimize your meta descriptions, title tags, keywords, alt attributes, and robot tags. This ensures that no misused metadata harms your SEO performance.

IMAGE OPTIMIZATION

Large images slow down your site’s performance and drive visitors away. Reduce your site’s loading time with technical optimization for eCommerce SEO. Our specialists choose the right file format, optimize alt attributes, reduce file sizes, use image sitemaps, and maximize image optimization plugins.

SPEED OPTIMIZATION

Page speed influences your ranking and your customers’ online experience. Our specialists enable file compression to reduce CSS, JavaScript, and HTML sizes. We also optimize code, reduce redirects, use browser caching, leverage content delivery networks (CDNs), and improve server response time.

STRUCTURED DATA MARKUP

Make it easier for search engines to crawl and interpret your content with schema markup. We highlight elements on your page, assign data tags, create the HTML code, and integrate the markup on your site. We then test the markup with Google’s structured data testing tool to identify and resolve any issues.

KEYWORD RESEARCH

Keyword research is the foundation of your digital marketing strategy. Our SEO specialists analyze trends in your industry and consumer behavior to identify high-performing keywords. We optimize your web pages to ensure proper usage of searched terms.

BACKLINK ANALYSIS

Improve your understanding of your site’s online authority and ranking capabilities. We perform backlink analyses to ensure your inbound links come from reputable and authoritative sites. We identify your referring domains, verify their authority, and measure the impact of the pages linking to you.

PENALTY RECOVERY

Google penalties can result from algorithm updates or black-hat SEO practices. Our SEO experts use Google Search Console to identify the type of penalty, assess your backlink strategies, and resolve issues related to your pages or content. We also check your redirects to ensure they work correctly.

Why Zenith

A Technical SEO Agency That Delivers Results

Improve Your Website’s Performance and Generate More Organic Traffic

In-Depth Site Audits

Your website’s performance results from several variables working in harmony. At Zenith Digital SEO, we conduct comprehensive audits covering technical SEO, paid campaigns, conversion rate optimization (CRO), backlinks, data analysis, and competition. These audits allow us to make decisions based on reliable data and in-depth research.

Technical SEO Specialists

Zenith Digital SEO is an agency recognized for its expertise in technical SEO. Our team consists of Google-certified specialists who oversee your projects from evaluation to implementation. We identify, plan, and execute technical SEO recommendations based on data while staying updated on industry trends to ensure concrete results.

Complete SEO Solutions

Prepare your site for the future and increase your conversion rates with SEO solutions tailored to your brand. We offer technical SEO services for eCommerce sites, Shopify, franchises, Amazon, and local businesses. We eliminate anything that slows down your site’s performance, optimize your content, and humanize your brand to appeal to both search engines and online users.

Analytics and Reports

Track the performance of your SEO campaigns and stay informed about all your online activities. We use analytics tools to gather actionable insights and achieve the desired results. You also benefit from regular consultations, email updates, and monthly reports to get a clear view of your strengths, weaknesses, and marketing opportunities.

Goal-Oriented Web Strategies

During our first consultation, we analyze the current state of your campaigns, your marketing goals, and your expectations. This ensures that all our technical SEO tactics are aligned with your objectives. We also use various channels to increase leads and traffic to your site.

A Track Record of Success

Our technical SEO agency has collaborated with hundreds of businesses to improve their digital presence. We have identified and resolved recurring issues on numerous sites through in-depth technical audits and results-driven SEO strategies. Discover the quality of our services directly from our clients.

Ready to Unleash Your Website’s Potential?

Contact us today for a free SEO audit and discover how to sustainably improve your site’s visibility. At Zenith, we’re by your side to turn your website into a true growth driver.

Circle

Contact Us

Our team is ready to provide you with solutions.