Acceuil > Case Studies > Case Study: E-commerce Store

492K Clicks

E-commerce Store Client Case

Client Case

E-Commerce

Industry

E-commerce (Electronics)

Targets

B2C – Customers searching for electronics online

Objectives

Improve Organic Visibility

Position the store’s website at the top of Google search results for strategic keywords related to electronic products (televisions, computers, etc.).

Increase Online Sales

Optimize the user experience to simplify online purchasing and maximize conversions.

Increase Organic Traffic

Develop a comprehensive SEO strategy to attract a growing number of potential customers and convert them into buyers.

Results

+492,000 Clicks

Exponential increase in organic clicks.

30.7 Million Impressions

A significant improvement in site visibility.

Average Position of 12.3

Progress on target keywords, boosting visibility on SERPs.

Our Approach

SEO Audit and Competitive Analysis

We analyzed key competitors in the online electronics sector, identifying high-intent keywords and positioning opportunities for specific products.

Targeted Content Strategy

We created and optimized product pages, incorporating precise keywords related to popular electronics (such as 4K TVs, laptops, etc.), capturing a high-intent audience.

Creation of Engaging Content

Buying guides, product comparisons, and detailed FAQs were developed to address user questions. This increased time spent on the site, improved engagement, and contributed to a higher conversion rate.

Continuous Improvement Through A/B Testing

Regular A/B testing was conducted to optimize titles, descriptions, and calls-to-action on product pages, maximizing clicks and conversions.

Technical Optimization and Link Building

Page speed enhancements and a targeted link-building campaign focusing on tech blogs and specialized websites strengthened the site’s authority and its ranking in search results.